CASE STUDY

ALPINE TURF

Web Design | SEO | Social Media Marketing

Alpine Turf entered the Arizona market in 2023 and came to Rice Digital Media in early 2024 wanting more visibility in their local area. We started by helping them build demand on social media, then expanded into paid social ads to help fuel their growth. As they gained momentum and began seeing results, Alpine Turf asked us to redesign their website so it would be more modern and better represent their brand. After the new site launched, we layered on SEO to drive long-term organic growth. Together, these efforts have helped Alpine Turf stand out in a crowded market and scale into a local leader in less than two years.

WEBSITE CREATION

Alpine Turf came to us wanting a site that looked modern, felt easy to use, and showcased their stunning installations. We led with strong visuals, clear calls to action were added throughout, and content was organized for clearer navigation. The final result is a website that looks current, builds trust, and helps turn visitors into real leads.

SEO

Our SEO strategy aimed to help Alpine show up where their customers were already searching and make it easier for those customers to reach out. As their visibility improved across traditional search, local maps, and AI platforms, they began attracting more qualified visitors who were ready to schedule consultations.

128%

increase in clicks

319%

increase in rankings

53%

increase in impressions

SOCIAL MEDIA

Our work with Alpine Turf started on social media, where we paired organic content with targeted paid campaigns to help more people discover the brand and book installs. One organic Reel took off, hitting over 396K views, while one viral paid ad delivered more than 300% ROI every month for six months. As the audience grew, social channels became a steady source of web traffic and leads.

600+

Followers gained

20.7M

All-time Reach

2.13%

Click-through rate

131%

increase in engagement

10.3K

avg. monthly web visits from social

Rice digital media

Transforming ideas into impact since 2020

Rice Digital Media was founded with a mission of delivering high-quality, content-led digital marketing services that help brands fulfill their online potential. Our goal is to convert your vision into a compelling digital identity, ensuring your brand not only stands out but also stays ahead. Our expertise spans a multitude of services, and we are committed to ensuring that each aspect of your digital presence aligns cohesively with your brand’s ethos, creating an impactful narrative across all platforms.

We also believe the creative process doesn’t have to be chaotic. We understand that time is valuable and results matter, which is why we combine creativity with strategic planning and efficient workflows to create content that stands out and drives real, measurable results for our clients. We leverage our streamlined processes to anticipate and meet your needs proactively, providing you with peace of mind and the freedom to channel your energy into doing what you do best: running your business.

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